Gissah becomes AS Roma Fragrance Partner

This agreement is a strategic collaboration that unites two companies with a strong identity and an innovation-driven approach. Gissah will become the Club's Fragrance Partner, as part of a project that goes beyond traditional sponsorship and will also include the development of an exclusive line of co-branded fragrances created specifically for AS Roma.

“We’re proud to welcome Gissah as a new partner of the Club,” declared Michael Gandler, AS Roma Chief Business Officer. “This collaboration is a meeting of cultures and values, in which football, luxury and lifestyle come to the forefront. The creation of a co-branded fragrance is a unique expression of our identity and it is capable of creating an emotional and sensorial bond with our fans around the world.”

“This partnership with AS Roma represents a strategic step in Gissah’s global growth journey,” said the CEO of Gissah, Bashar AlAmir. “We are proud and honored to become an official partner of AS Roma, a club with a rich heritage and a passionate global fanbase. Through this collaboration, we aim to bring together the essence of Italian football legacy and middle eastern craftsmanship, creating a cultural dialogue that elevates both brands to the next level”.

The term "Gissah" (قصة) means "story" in Arabic, and the partnership with AS Roma is Gissah's first foray into the world of football, marking an important step in the brand's expansion into the European market. On the other hand, the agreement strengthens AS Roma’s presence in the Middle East, where the club has progressively strengthened its strategic influence in recent years.

About Gissah

Gissah produces and markets luxury perfumes and niche fragrance collections inspired by the Middle East. Combining cultural heritage and modern design, they guarantee intense scents with a strong narrative behind them and offer a line of products for men and women who appreciate the character of Arabian perfumery reinterpreted in a contemporary manner.

Boasting more than 180 stores worldwide and a strong presence in Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain and Oman, Gissah is the market leader in the Middle East. It is poised to become a brand of reference within Europe for consumers seeking high-quality and deeply expressive sensory experiences which stand out from mass-produced perfumes.