In a first for a major European football club, Roma will now be able to communicate directly on Instagram with Arabic fans around the world. Less than a month after crossing the two million follower landmark on the official club Instagram, Roma's Arabic account celebrated its arrival on the platform with an iconic Totti selfie.
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Arabic fans will be able to go behind the scenes at Roma and celebrate Giallorossi history through unique photo and video content on the new account.
"Instagram has become much more than a photo-sharing platform for Roma," insisted Paul Rogers, the club's head of digital. "With Instagram Stories, we are now communicating news through the site and having listened to feedback from our Arabic users, we have decided to remove a language barrier that was making it hard for many fans to engage with the club."
Click here to follow the official Roma Arabic Instagram : @asromaarabic
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