Home News

AS Roma teams up with Elvis Lives: two product lines inspired by Roman pride


The club is delighted to announce a new collaboration with Elvis Lives, one of Rome's most beloved brands. The clothing store, which is famous for celebrating the capital's most iconic features, has dedicated two official product lines to AS Roma – all in Giallorossi colours.

Elvis Lives has chosen to pay homage to the 'Solo la Roma' motto with four T-shirt designs, three crew-neck sweatshirts and a black full-zip ninja hoodie. Besides the motto, all of these clothing items also have Piero Gratton’s Lupetto embroidered on them. Completing the range is a scarf with yellow-and-red fringes, which also features the Lupetto and the original ‘asroma’ wordmark. 

The baby range meanwhile comprises a bib, romper and socks and bears the motto “C’ho una fame da lupi” (I’m hungry like a wolf). 

The same motto appears on the kitchen apron (for adults), the yellow-and-red placemats and the pair of pizza plates, which all come in exclusive cardboard packaging – an extra bonus for every fan. Here too, Gratton’s Lupetto adorns the collection, reinforcing the unbreakable bond with Rome and the Giallorossi colours. 

This capsule collection brings together the symbol that unites a city and the local shop that recounts the city's story every day with humour and love. 

The two new product lines are available from 23 April exclusively at AS Roma Stores, the club’s online store, the Amazon Brand Store and the Elvis Lives sales point and e-commerce store.