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TikTok has become the world’s leading destination for short-form videos - recently being confirmed as the most popular digital platform in the world, overtaking the likes of Google and Facebook.
The club has capitalised on this opportunity to reach both Giallorossi fans and new audiences beyond that, by creating innovative and engaging content for different demographics, especially younger fans.
The channel has seen a surge in the last two months, where videos featuring the current trends have accumulated over 75.6 million views.
From José Mourinho’s iconic touchline run against Sassuolo to Tammy Abraham showing off his skills in the warmup, the platform facilitates content which, to an extent, sets itself apart from what you may see across other social media channels.
The club also directly engages with followers in the comments and often uses posted comments as starting points for new content, creating a community feel to the account that has already proven very popular.
TikTok has become a vital tool to reach a wider audience and the club has many plans to increase the range and depth of the content it provides to followers on the channel in 2022.
Don't miss out - join in on the action by downloading the TikTok app on IOS and Google Play! Search for ‘asroma’ and click follow!
Imperium Partners
Centurion Partners
