AS Roma are proud to announce the renewal and expansion of its partnership with Linkem – a Rome-based company that provides wireless broadband and ultra-broadband internet to families and companies via the largest wireless network in Europe.
As of this year, Linkem is AS Roma’s Connecting Partner, as well as becoming the new Sleeve Partner of the Giallorossi women’s team for the 2019-20 season, meaning that the Linkem logo will be positioned on the sleeve of the playing jerseys of Betty Bavagnoli's side.
The agreement comes at high-profile time for women’s football, following the World Cup in France in the summer.
Passion, battling spirit and a constant focus on the future are the values at the core of the women’s game – values also synonymous with Linkem, who are proud to support the women’s team in much the same way as they did in previous seasons as the youth academy’s Partner of the Future.
Linkem’s brand visibility at the Stadio Olimpico will also be intensified this season, with the jewel in the crown set to be the Linkem Lounge in the hospitality area, a concept lounge designed to give guests a unique pre-match experience.
“We’re proud to be able to continue our relationship with Linkem, an innovative partner that is showing significant growth across the country,” said AS Roma Chief Revenue Officer Francesco Calvo.
“After showing staunch support for our youth academy for several years, we’re pleased that Linkem are showing an interest in our women’s team by becoming their sleeve sponsor.
"This is yet more evidence of the common strategy shared by the two organisations: both focused on the present and looking to the future.”
“We’re pleased to continue to stand alongside AS Roma, this time as the club’s Connecting Partner,” said Linkem Chief Marketing & External Relations Officer Francesco Sortino.
“This season our logo will also be on the sleeve of the Giallorossi women’s first team. Women’s football is a shining example of the very best sporting values and of gender inclusion, which is something we strongly believe in and continue to support.”
The renewal of the partnership will mean Linkem can continue to enable Giallorossi fans to access unique experiences with the team.
Over the past three years of collaboration, Linkem has brought over 3,000 clients to the stadium, giving them the chance to attend some fantastic matches.
Hundreds of people have also had the opportunity to live out one-off experiences with the Giallorossi players by attending training sessions in Trigoria, the team’s long-time training base, or going on exclusive private tours of the Stadio Olimpico, culminating in photograph and autograph sessions with the players themselves.
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