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Fans of the Giallorossi, and of Dzeko, can find out more about the No. 9 in an intuitive new way that feeds into users' current habits on social media.
The micro-site - which combines video, infographic, text and quiz elements – is presented in a vertical format optimised for mobile viewing.
The site was launched through Instagram Stories and Snapchat on Wednesday, with viewers given the opportunity to watch Dzeko talk about some of the highlights of his career before visiting the micro-site to browse further content in a more interactive way.
Lilo Social is one of the leading interactive digital media agencies, and have worked on projects with Under Armour, Spotify and Red Bull.
Further micro-sites, featuring different players, will be released in future.
The launch continues the club’s aim of becoming one of the most digitally innovative and engaged clubs in the world.
See how the content works by accessing the AS Roma stories on Instagram and Snapchat – or click here to go to it directly!
Imperium Partners
Centurion Partners
