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Roma Cares fights the Covid-19 emergency

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From the start of the Covid-19 pandemic, Roma Cares has focused all its resources towards supporting the hospitals fighting the virus, along with ensuring those most in need in the city receive the support and assistance they require.

Roma Cares launched a fundraising campaign, using the international platform GoFundMe, in order to raise money to provide vital resources to the hospitals on the frontline of the battle against Coronavirus. 

Thanks to the generous support of fans, club partners, players and club president Jim Pallotta, donations eventually surpassed over 500,000 euros. These funds were subsequently used to:

- Buy eight pulmonary ventilators and eight fully-equipped intensive care beds, donated to hospitals in the capital

 - Buy and distribute over 70,000 protective masks, 11,000 bottles of sanitising gel and 32,000 pairs of protective gloves to hospitals, churches, care homes, shelters and key workers in and around the city of Rome.

Roma Cares, with the support and assistance of a number of club partners, delivered vital food and medical supplies to fans over-75 living in the city - along with church parishes, care homes and shelters.

This ensured the most vulnerable groups remained supported - and as safe as possible - throughout the crisis.

 

2020 was a unique, unprecedented Easter for everyone in Italy - especially with lockdown rules meaning it was impossible to celebrate the religious holiday with family and friends.

Roma Cares decided to try and deliver a small surprise to its youngest fans - with club mascot Romolo helping deliver Easter Eggs to kids around the city.

At the end of March the club launched the campaign ASSIEME ('Together') - with the overarching aim of providing support and tangible assistance to those most affected by the Covid-19 pandemic.

With the launch of the initiative, the club's call centre - usually in place to handle ticketing and other enquiries - was put at the disposal of any fan over-60 looking to source any food or medical supplies required. As part of the plan, the club worked with local suppliers to create a network of potential sources for any need.

The call centre was also subsequently used to help those with disabilities in the city, to try and ensure they could still receive any and all medical resistance required even during the lockdown period.

A special shirt, with the ASSIEME logo printed on the front, was also released in two versions - home and third kit - with the limited edition run eventually raising almost 100,000 euros for the club's community initiatives.

At the end of March, Roma launched a social media initiative it called 'HEROES' - to highlight and show appreciation to all the doctors, nurses and medical professionals working tirelessly across the world, in the most difficult conditions, to try and fight the Covid-19 outbreak.

In total the campaign told the stories of 72 professionals, from all across the world.

During the period the club also announced the following initiatives:

• A total of 5,000 tickets will be given away for free to medical workers for the first home game at the Stadio Olimpico fans are allowed to end, allowing all supporters to express their gratitude and appreciation for the work done throughout the pandemic.

• During that same game, all those medical professionals who have lost their lives as a result of the pandemic will be remembered.

• A percentage of the money received from ticket sales will be donated to the Roma Cares fundraising campaign, to purchase more vital equipment for hospitals in the city.

• There will be a new price structure in place for medical workers, allowing them to receive a discount on tickets for next season's matches.

Working alongside Linkem, the club's Connecting Partner del Club, Roma Cares donated 55 internet-connected tablets to some of the city's neediest children.

Club mascot Romolo was sent around the city to deliver the tablets to children and families selected by the Lazio chapter of the Forum del Terzo Settore, the nationwide children's charity.

The donation of the tablets - with an internet connection included - means that the children involved can continue to study alongside their classmates, despite the current lockdown regulations.

Throughout the pandemic, the club has also done its bit for animals. 

The club, thanks once again to the support and commitment of its partners, donated petfood to the cat and dog shelters of the city, to ensure the animals under their care are supported.

Italy's National Society for the Protection of Animals helped the club identify the best places to deliver the food supplies, which were provided by Monge and Eukanuba.

In total, over 1000 kilograms of food was delivered.

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