This collaboration embodies the coming together of two brands that share a proud Italian identity combined with an international outlook. The origins of HDI are rooted in Italy, with a particular connection with the city of Rome, which is where the company’s headquarters are based. In addition, HDI Assicurazioni is part of the Talanx Group, which is present all over the world, while AS Roma is a football club with a renowned international following.
"At HDI Assicurazioni, we believe strongly in the positive values of sports, including determination, commitment, tenacity, and passion. We promote these values within our company and we apply the same commitment and mentality in our business. That’s why we’re partnering up with AS Roma, which we’re proudly announcing today," commented HDI Assicurazioni CEO Roberto Mosca. "This partnership isn’t just about branding: we’re delighted to now be able to support one of the oldest Italian football clubs."
Through this prestigious collaboration, HDI further strengthens its commitment to supporting the sports industry and promoting positive values such as determination and dedication, which have always been prominent features in the company’s vision and at the same time lead the work of the Club.
“HDI and AS Roma share a legacy that goes back almost a century with a vision that looks far into the future. HDI is part of one of the world's largest insurance groups, operating in more than 200 countries with more than 24,000 employees. We couldn't be more excited to partner with a brand that has deep roots in Italy but also an expansive global network” commented Michael Wandell, Chief Commercial and Brand Officer at AS Roma.
The partnership will allow HDI to be in direct contact with the world of football fans, first and foremost through the brand’s physical presence during league and Coppa Italia matches, thanks to pitchside LED hoardings and exposure on jumbo screens. The passion for AS Roma is also fed in the social and digital world, where HDI will be side-by-side with over 32 million followers connected to the Giallorossi.
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