AS Roma are delighted to announce that the club will be launching an official presence on Dugout, an innovative new digital platform which will take fans behind the scenes of some of the world’s biggest teams.
Set to launch in November, Dugout aims to become the ultimate destination for fans searching for original off-pitch, skills and lifestyle content, giving them unrivalled access to their favourite teams and players.
AS Roma are one of 10 global clubs who will have an official presence on Dugout upon launch with many more top European clubs set to join.
Joining the Giallorossi on Dugout will be fellow Serie A clubs Milan and Juventus as well as Arsenal, Barcelona, Bayern Munich, Chelsea, Liverpool, Manchester City FC and Paris St. Germain.
Dugout will be free for fans to access and will host exclusive content created by Roma 24 hours before it is seen anywhere else.
“We’re very excited about the launch of Dugout as it will offer Roma a new way to engage our supporters and bring our content to a wider global football audience,” commented Paul Rogers, Head of Digital at AS Roma.
“As we saw last week with the incredible success of the videos created around Francesco Totti’s 40th birthday - which were viewed more than 10 million times - there’s a huge appetite for great Roma content and with Dugout we’ll have an innovative new platform to share cool content and tell great stories.”
Dugout President and Co-Founder, Elliot Richardson, added: “We are delighted to announce the launch of Dugout and with it, some incredibly exciting partnerships with the best clubs and players from around the world.
"Football fans are hungry to discover the latest news and content from the game they love. With Dugout, we’ve created a destination that will house the best off-pitch and behind the scenes content from the biggest teams and players, who want to continue to improve their connection to their global fan bases."
Dugout will launch in November but fans can visit dugout. com and register for free now.
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