AS Roma are delighted to welcome IQONIQ as the club’s newest official partner.
The fan engagement platform, which unites sports and entertainment in one place, have agreed an exclusive multi-year partnership with the Giallorossi.
Partnering with an Italian club for the first time, IQONIQ will see their logo appear on the left sleeve of the team’s shirts in both Serie A and the Coppa Italia.
It is the first time in the club's history a sponsor has appeared on the shirt sleeve, making it a groundbreaking agreement.
The sleeve sponsor will appear on the official jersey for the first time this Sunday, during the match against Juventus at the Stadio Olimpico.
“We are delighted to welcome IQONIQ into our family of shirt sponsors, becoming the first to appear on the sleeve of a Roma shirt," said Francesco Calvo, the club's Chief Operating Officer.
"Thanks to IQONIQ we will be able to enhance and expand our already comprehensive social offering, with the aim of making every fan feel even closer to the club.”
IQONIQ, which unites sports and entertainment in one place, will be the Official Fan Engagement Platform of the Giallorossi for the next three seasons - with the partnership signifying the club’s commitment to utilising new digital trends to enhance its relationship with its fans.
IQONIQ will offer Roma fans a completely new and innovative experience surrounding the club they love.
With IQONIQ, whose platform offers a more personal, rewarding and purposeful interface, Roma fans will have access to a breadth of features, including a personalised engagement loyalty program, customised unique footage, aggregated content from other sites, in-app games and prizes, special offers for tickets and merchandise, and the opportunity to win a range of exclusive prizes and much more.
Kazim Atilla, IQONIQ’s CEO, said: “We are thankful for this historic opportunity and are excited to join forces with AS Roma to improve their fans’ digital and in-stadium experiences.
"IQONIQ is seeking to revolutionise the world of fan experience, and our varied and dynamic all-in-one solution app creates a whole new experiential ecosystem that provides fans with a more personalised, more rewarding and more purposeful fan experience.
"Through this partnership, fans of AS Roma will be given new and unique opportunities to engage with their club and stars and be fairly rewarded for their ongoing commitment and loyalty. We look forward to working alongside AS Roma to fulfil our common ambitions in this regard."
The new agreement with Roma is the latest in the world of football for IQONIQ, who have also agreed partnerships with Crystal Palace, Olympique Marseille, AS Monaco, Real Sociedad and Zenit St. Petersburg.
The company also has partnerships with EuroLeague Basketball, McLaren Racing and Drone Champions League, among others.