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Roma and Konami announce exclusive partnership

AS Roma are delighted to announce a new long-term, exclusive partnership deal with Konami Digital Entertainment, the company behind the eFootball PES video game series.

The AS Roma team name, crest and official kits will be fully exclusive to the eFootball PES series, making eFootball PES 2021 Season Update (PES 2021) the only console football video game to feature the Italian heavyweights when it launches on September 15th.

The long-time home of AS Roma, Stadio Olimpico, will also be included in PES 2021, having been passionately recreated in-game by Konami’s talented artists and designers.

Authenticity is central to the franchise and so the company strives to deliver an experience that will make the Giallorossi proud.

"We are delighted to welcome Konami, a world-leading company in the design and development of video games and esports, to our family," said Giorgio Brambilla, Commercial Director at AS Roma.

“Thanks to this agreement we will be able to implement the volume of interactive experiences and the involvement of the new innovations of the Giallorossi fans all over the world.

"We are already working hard with the new partner to set the activities for the coming months and to support the launch of PES 2021 with various activations.

"Within the club, we are sure that Konami will be the perfect strategic partner for the development of the activities that will involve the AS Roma Esports team, which is increasingly aimed at a public who loves football videogames."

Konami and AS Roma intend to take full advantage of their new partnership, promoting Roman football to a global audience through a variety of initiatives, including future involvement in esports projects.

Jonas Lygaard, Senior Director Brand & Business Development at Konami Digital Entertainment, added: “We have a long history of championing Italian football through the eFootball PES series and we’re proud and humbled that AS Roma is the latest to join that legacy.

"This year’s PES 2021 will be the only console video game with a truly authentic recreation of the club, but it’s also just the start of what will be a long and fruitful partnership.”

PES 2021 is out on September 15.

Read the full press release here

Press Release: Konami & AS Roma announce partnership
27.08.2020
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