Roma kicked off their pre-season campaign with another social media first on Saturday when the Giallorossi became the first Serie A club to broadcast an entire match live on Twitter.
Eusebio Di Francesco’s team ran out 9-0 winners in the game against Latina with a hat-trick for Patrick Schick, two goals from substitute Edin Dzeko and further strikes from Ivan Marcano, Luca Pellegrini and Lorenzo Pellegrini.
Over 100,000 fans tuned into the game via the club’s Italian Twitter account, clocking up a total viewing time of just over one year and 224 days.
Earlier this week it was revealed that Roma’s official accounts generated more interactions on the Twitter platform in June than any other team in Italy, with the club also registering the highest engagement rate of the Top 10 clubs in Europe.
Today’s social media first follows Giallorossi president Jim Pallotta’s pledge in 2015 to make Roma one of the most forward-thinking, technologically advanced clubs in professional football.
“We’re delighted to become the first Serie A club to broadcast a full match live on Twitter,” said Guido Fienga, Chief Operations Officer at Roma.
“When we set up Roma Studio back in 2014, our goal was to be able to control how we delivered the most compelling content to our supporters around the world and today’s live Twitter broadcast is another first for our media department.
“We’ve made a great effort in recent years to embrace new technology and platforms with our TV channel, radio station and social media and this season we’ll continue to innovate in a way that brings our fans closer to the club.”
Two years ago, Roma became the first European club to stream an entire first team match live on Facebook when they took on Russian Premier League side Terek Grozny, and since then have gone on to pioneer a number of new mediums and technologies across Instagram, Snapchat and other social and digital media platforms.