Peroni 3.5 becomes Roma's official beer

‘La Magica Land’ will offer interactive, innovative and multi-sensory attractions for all Roma fans – and is designed to be more than just a site for pre-match fun and games, but a true experience for fans that will live with them for some time to come.

“The launch of the new fan village is the continuation of the marketing strategy of the club, to always do more for our most passionate fans,” Luca Danovaro, the club’s chief marketing officer, said. “It’s based on the twin aims of innovation and fun – and we hope it becomes a real attraction for our fans on the day of home games.

“For this reason we are delighted to announce Peroni as our latest partner – a company with great experience in this arena. Thanks to them, fans will be able to eat and drink well, and in good company, on a matchday.”

Peroni’s vast experience in the sector – having helped deliver a number of similar projects around the country, including a number around the Stadio Olimpico itself – will help the club deliver the best-possible experience to fans.

“We are delighted to agree this partnership between AS Roma and Perona 3.5,” said Cristiano Marroni Darena, marketing manager of the Peroni family. “Roma represents a key city for us, one in which we want to launch this new beer.

“We are very proud to work alongside Roma on this project, working together in delivering high-quality food and drink to fans as part of a memorable matchday experience.”

Peroni 3.5 is the latest beer to be produced by the company, with 3.5% alcohol and the authentic taste Peroni is always known for.

Using only 100% Italian malt, and a precise selection of hops, Peroni 3.5 is a beer of the highest quality that follows the great Peroni tradition; striving to suit the needs of consumers and complement their passions – starting with their team.