For Sunday's game against Genoa, the club unveiled the new Virtual Walk About, allowing special guests to access restricted areas of the stadium (like the home team dressing room) and to experience all the pre-match build-up - along with the match action itself - from as close as possible.
By scanning a QR code on their smartphones and putting on the club's branded VR headsets, club partners and their guests can take advantage of the new experience.
The initiative, the first of its kind in Italy, emerged from the club's desire to react to the difficult circumstances put in place as a result of the ongoing pandemic - and to continue to ensure partners experience as much as possible the excitement of the matchday Walk About, currently not possible for obvious reasons.
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