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    AS Roma announce partnership with iconic sports lifestyle brand ’47


    AS Roma is pleased to announce a new partnership and collaboration with the iconic American sports lifestyle brand, ’47.

    Through the new partnership, the Boston-based company will release a number of exclusive products for Roma fans – including caps and scarves.

    The ’47 x AS Roma collection will include ’47’s most iconic headwear silloutettes – the ’47 MVP (structured, curved visor, adjustable) and the ’47 CLEAN UP (unstructured, curved visor, adjustable) – as well as a variety of premium scarves which will be released later this season.

    The new merchandise will be available to buy at all official AS Roma stores in the Italian capital as well as online at asromastore.com and 47brand.com.

    "We are pleased to start this collaboration with '47," said Francesco Calvo, chief operating officer at AS Roma.

    "We are aware of the strength of our partner, who are widely considered a world leader in the production of caps, and we intend to make these new products available to our fans all around the world.

    "This partnership allows us to continue to build on the success we’ve enjoyed in recent years in the lifestyle sector.”

    Founded in Massachusetts by twins Arthur and Henry D’Angelo in 1947, the brothers began by selling pennants and other sports memorabilia on the streets around Fenway Park, home of the Boston Red Sox.

    Through a combination of hard work, sound instincts, and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that now partners with the NBA, the NFL, Major League Baseball and the National Hockey League.

    “My father and his twin brother came to America from Italy in 1938,” said co-owner of ’47, Steven D’Angelo.

    “To see ’47 partnering with AS Roma, a club so deeply rooted in sport and our heritage is really special, not only to our brand, but to our family.

    "We are thrilled to provide the dedicated fans of AS Roma with our premium headwear and scarves and are looking forward to continuing this partnership for years to come.”