AS Roma became the first European team to broadcast game on Facebook Live

AS Roma became the first club in Europe to show an entire match live on Facebook, after showcasing their pre-season friendly against Terek Grozny on the social media platform.

This new innovation is just one of many technologies which the Italian side has rolled out recently, including a new curated fan-led creative website and digital platforms.

AS Roma has earned a reputation for its innovation in the digital media space, after implementing a strategy that aims to bring the club into the connected world.

Roma used Facebook Live to broadcast their pre-season friendly against Russian side Terek Grozny in which they won 3-2.

Fans from around the world who like or engage with AS Roma’s official Facebook page will have the opportunity to watch the game.

The live stream was broken down into two posts, the first half, and the second half, accumulating a total viewing figure of 584,000.

In Italy the game will be broadcast live on TV Roma and in other countries the game will be televised on Roma TV +, the hub videos on asroma.com.

Although AS Roma was the first European team to broadcast a full match using Facebook Live, Alex Morgan was the first athlete to broadcast an entire match on the social media platform back in May.