On Sunday, Roma became the first major European team to stream an entire first-team game live on Facebook but that was only one of the highlights – the club also successfully launched a new official account on Periscope.

Here’s 11 social media stats from Pinzolo…

15,878,000

Total number of Twitter impressions during the training camp in Pinzolo.

5,536,670

Total number of video views of content published on Facebook during the entire training camp in Pinzolo.

1,999,517

Total number of people reached on Facebook during the live match broadcast.

1,738,100

Total number of Snapchat views of content posted on the official AS Roma Snapchat account during the Pinzolo training camp.

1,168,391

Total number of likes on AS Roma’s Instagram pictures uploaded during the Pinzolo training camp.

549,304

Total amount of minutes of the live broadcast of AS Roma v Terek Grozny watched by fans on Facebook.

277,316

Total number of unique viewers that tuned into the first ever live Facebook broadcast of a match by a European football club.

162,118

Total number of video views of AS Roma content posted on the club’s official YouTube channel during the Pinzolo training camp.

60,500

Total number of likes, comments and shares during the live Facebook broadcast.

23,626

Peak number of concurrent live viewers on Facebook during the first-half of AS Roma v Terek Grozny.

26

Total number of days of video watched on AS Roma’s Periscope account by 27,163 fans.