Changing the Game: AS Roma unveils Transformational Sustainability Strategy

Setting out a clear and actionable pathway for the club to build on its extensive CSR legacy, the strategy will support the club as it accelerates progress on sustainability for many years to come.

As the official pilot club for UEFA’s Strength through Unity football sustainability strategy 2030, AS Roma is taking a leading position on defining best practice throughout European football with the creation of this strategy, acting as an exemplar for other clubs to follow. A central thread of its development has been the close and continued consultation with AS Roma fans. More than 27,000 Romanisti shared their views on how sustainability should be integrated into the Club’s plans, and these responses supported the formalisation of the Strategy’s three core pillars: the community, the environment, and the next generation. 

Against each of these pillars, a series of ambitious SMART targets have been defined to ensure maximal impact in the areas that matter most to the club and its stakeholders. 

In the interest of full transparency, a complete list of these targets and their associated deadlines are listed in the appendix of the Sustainability Strategy. The Club is also undertaking a carbon footprint assessment to ensure evidence-based decision making.

Though there are many milestones ahead, the strategy is already being brought to life through a diverse range of campaigns, including Amami e Basta, dedicated to countering violence against women; Unstoppable - Superiamo gli Ostacoli, an initiative to support fans with disabilities; and Outraged, an educational campaign delivered in partnership with UEFA to raise awareness of different forms of discrimination and how they manifest in football. 

The club’s partnership with Roma Natura has also reaffirmed the club’s commitment to protecting and enhancing biodiversity around its facilities and in the city of Rome. An ongoing programme of initiatives, in addition to the development of internal policies and practices, will ensure sustainability is embedded at every level of the club, from its teams to its hospitality, corporate functions, fans, and partners.

Lina Souloukou, Chief Executive Officer at AS Roma, said of the strategy: “As a club, we have demonstrated the strength of our commitment to building a more sustainable, diverse, and inclusive future for our sport through partnerships with UEFA, the ECA, the UNFCCC, and the UN’s Football for the Goals initiative. With the publication of our Sustainability Strategy, we’re taking this further and holding ourselves to account, positively influencing the football ecosystem through targeted and strategic action in support of our communities, our next generation, and the environment. I am so proud of what we have already achieved, and as a team we will continue to focus our efforts on delivering sustainable impact in everything we do.”