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The name is a tribute to the 'Magica' nickname given to the team which encapsulates the spirit of the Roma fans, while the '+' symbol expresses the value this initiative adds to that special bond: new engagement opportunities and the chance to experience AS Roma up close through prizes and experiences.
MAGICA+ is a fan engagement programme – available on asroma.com – designed to accompany supporters throughout the season, strengthening their relationship with the team and recognising their loyalty. Matches offer an opportunity for fans to test their Giallorossi knowledge and take part in a programme that rewards fans for the consistency of their involvement.
The platform is free – for adults only – and can be accessed using your MyASR login details. Every fan has a personal profile where they can check their level and points total, tracking their progress.
Prizes include a trip with the team to a UEFA Champions League away game, tickets to attend matches, a Trigoria Experience and official AS Roma merchandise. These experiences and prizes move fans closer to the team and the places where they spend their time – tangible recognition of the fans' passion for the Giallorossi.
With MAGICA+, Eurobet.live is furthering its commitment to AS Roma with an initiative dedicated to the club’s community.
The programme evolves over the course of the season, placing Giallorossi supporters at the centre of it all.
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