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The brand-new collection of official AS Roma merchandise created by Elvis Lives was unveiled during the Shopping Night at Terrazza Rinascente, Rome on 22 April. The event was attended by around two hundred select business guests, with Giallorossi players Mario Hermoso and Manuela Giugliano as the guests of honour.
The Roma-supporting participants got the chance to meet the two players at one of the capital’s most picturesque locations and had an exclusive opportunity to buy items from the two Elvis Lives product lines – inspired by the mottos ‘Solo la Roma’ and ‘C’ho una fame da lupi’ – before the official release.
During the evening, Elvis Lives co-founder Marco ‘Patatone’ Polica shared the brand’s success story: the Rome-based clothing shop, with its distinctive Rome-themed (and now Roma-themed) products, has become something of an institution in the city since it opened in 2009.
The Shopping Night was also an opportunity for Mario Hermoso and Manuela Giugliano to engage with attendees on topics relating not only to football but also to the business world, such as entrepreneurial ventures carried out alongside football careers and plans for the future.
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The Elvis Lives x AS Roma Collection
Elvis Lives has chosen to pay homage to the 'Solo la Roma' motto with four T-shirt designs, three crew-neck sweatshirts and a black full-zip ninja hoodie. Besides the motto, all of these clothing items also have Piero Gratton’s Lupetto embroidered on them. Completing the range is a scarf with yellow-and-red fringes, which also features the Lupetto and the original ‘asroma’ wordmark.
The baby range meanwhile comprises a bib, romper and socks and bears the motto ‘C’ho una fame da lupi’ (I’m as hungry as a wolf).
The same motto appears on the kitchen apron (for adults), the yellow-and-red placemats and the pair of pizza plates, which all come in exclusive cardboard packaging – an extra bonus for every fan. Here too, Gratton’s Lupetto adorns the collection, reinforcing the unbreakable bond with Rome and the Giallorossi colours.
This capsule collection brings together the symbol that unites a city and the local shop that recounts the city's story every day with humour and love.
The two new product lines are available from 23 April exclusively at AS Roma Stores, the club’s online store, the Amazon Brand Store and the Elvis Lives sales point and e-commerce store.
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