AS Roma-Eurobet.live partnership unveiled at media conference

Speaking at the event were Michael Gandler (AS Roma Chief Business Officer) and Andrea Faelli (Eurobet Italia CEO). Gian Piero Gasperini also said a few words with the first-team players in attendance.

Gian Piero Gasperini

“Our jersey will be much fuller now and this sponsorship will make it more complete and more beautiful than it already is. We know how important the investments made by sponsors are for our club, and the team as a result.

“We're entering a crucial stage of the season and we'll go into these final months together to achieve the results we're all aiming for.”

Michael Gandler's speech 

“I am very happy and proud to be here today. It's an important time for our club and our future.

“Soon after I joined Roma – in my very first week, in fact – I met Andrea [Faelli] and that was the start of the journey that has brought us here today. The talks with our partner were always honest and open, even during the difficult moments of negotiations.

“We've had a good relationship from the start. They appreciated our professionalism and we appreciated their shared vision. But it's always a long process.

“We're going to develop lots of initiatives and content with Eurobet.live. We see creating content as an essential element.

“Everyone knows that 2027/28 will be a historic season for us – our centenary year. We'll plan various initiatives with our partner to celebrate the anniversary. We'll be organising lots of things, which we'll talk about at a later date.”

Questions from the press for Michael Gandler

How big an impact did the Roma brand have on these talks with the main sponsor and the sleeve sponsor?

 “Roma is obviously a big club. We have owners who have invested a lot in players, offices and staff. Our brand is constantly growing and we want to bring in more and more solutions for our brands.”
 
What are your next sponsorship targets?

 “It's hard to say because Eurobet.live has exclusive rights to the shirt and we can't break up the shirt into lots of parts. We have several important partners who support the team and with whom we're developing partnerships in different areas. We have lots of other projects – for stadium hospitality, stores, which are already selling the shirt with the new sponsor, and tickets for the stadium. Our aim is always overall growth.”
 
Can you tell us anything about the centenary?

 “I'd like to announce something but we're not ready. For all our partners, the 2027/28 season, even a bit before, is a focal point.”

Andrea Faelli’s speech

“We started talking with Michael soon after he had arrived, and that’s how our journey began. I’m delighted for the company and I’m personally proud as a Roma supporter. We have not only embraced a brand, Roma, but also a project. It’s a mid-term partnership, but it could turn into a long-term one. I wouldn’t have opted for a short-term endeavour. To me a partnership requires time to be developed, and its evolution must be gradual. Less than three years wouldn’t have been worth it for me.

“We like the project behind Roma, as well as Michael’s and his team’s professionalism. We want to expand the initiatives beyond the stadium and matchday, so that fans can be engaged all the time. We’re curious people by nature and this is an opportunity for us to develop several initiatives.

“I don’t need to explain to you that digital is a key element at our company. Seeking to engage Roma’s fanbase and football fans on statistics, videos and players will be crucial and it’s what we want to do in the coming years.

“The passion of Roma fans is an extremely valuable asset. Passion is what guides us in life too. As the saying goes, ‘You don’t question Roma; you love her’ and it’s certainly a passion that we want to convey and help grow, to enable Roma fans to enjoy exciting experiences all the time, not just on matchday. Did being a Roma fan influence my decision? Not in the negotiations, but deep down I was happy.

“When a partnership such as this one begins, transparency and sharing are key. We’ve embraced a project, a new sponsorship, but the real added value is that Roma is a winning project, it’s about success on the pitch. We hope it will go well and we will support it.

“With the centenary year coming up, we would like to do a lot for the team and the city.”

Questions from the press for Andrea Faelli

How many people do you aim to engage through this project?

 “We have a number of goals to reach over time. We have some engagement goals concerning the Roma fanbase and football in general. We want to achieve them with Roma, especially by winning.”
 
Will there also be some community-related initiatives?

 “Certainly. As a company, we already have various ongoing activities. For example, we’ve renovated the football pitch in Secondigliano. Together with Michael, we’re trying to understand what we can do in a city like Rome, where there are many needs to be met. We’ll carry out non-commercial activities aimed at helping the community.”
 
Why did you choose Roma?

“It was a professional decision. For Rome and Roma in particular, you can clearly see values such as following the rules, a great team spirit and never giving up. This is a value that resonates with us. Roma – and I’m not saying this as a fan – are the team with the greatest passion around them.”
“The centenary year is important, but it’s not the only reason why we’ve made this deal with Roma. The anniversary was the icing on the cake.”