Acqua Minerale Frasassi is AS Roma’s new Official Water Partner: sport and authentic values partner up

AS Roma is happy to announce a new important partnership with Acqua Minerale Frasassi, water that is protected by Nature, coming from the green heart of the Marche region, namely the Gola della Rossa and Frasassi Regional Park, the largest protected area in the region.

Every bottle of Acqua Minerale Frasassi tells a story made of beauty, nature and identity. It shares a bond with the local land, which is reflected in the Togni Group’s corporate philosophy through the promotion of the excellence of the Italian land, how it respects and attaches value to it through extraction practices that preserve the balance with the surrounding environment and nature.

Frasassi water is unique, rich in precious minerals and micro-elements that it acquires throughout its natural path between ancient rocks. It is also balanced, ideal for low-sodium diets and suitable for the entire family, at every moment of the day.

Acqua Minerale Frasassi supports those who engage in sporting activities and is aware that sport is good for one’s body, mind and spirit. Proper hydration is an essential element for one’s athletic performance levels: the mineral balance provided by Acqua Frasassi helps you fully recover after a physical effort. Following this logic, being AS Roma’s Official Water Partner means playing a crucial role, namely supporting the club’s players, technical staff and fans with mineral water that promotes healthy and responsible sport.

As a Proud Partner of the Club, Acqua Minerale Frasassi will be advertised on the pitchside LED boards and giant screens of the Stadio Olimpico during the senior team’s matches this upcoming season. Moreover, the brand will enrich the stadium experience with initiatives dedicated to fans throughout the season.

Key values: Passion, Commitment, Responsibility

This partnership with AS Roma is based on shared values. Passion, as both believe in the healthy, authentic emotions one can feel thanks to sport. Commitment, as only through consistency and dedication can one truly achieve good results, both in terms of excellent production standards and sporting achievements. And finally, Responsibility towards the local area and people, as well as future generations: because we both believe in safeguarding the environment and embracing competitive transparency.