AS Roma and Riyadh Season announce new front of shirt partnership

With its fourth edition set to commence at the end of this month, Riyadh Season attracts visitors from around the world to Saudi Arabia’s capital during the winter months every year to experience thousands of concerts, exhibitions, dining experiences and other unique entertainment events featuring some of the biggest brands and individuals.

His Excellency Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority, said, “The yellow and red jersey is unique, it is synonymous with AS Roma around the world, and we are proud that Riyadh Season will now be associated with such an iconic shirt.

“Like football, Riyadh Season is aimed at bringing people together with its extensive range of international entertainment events and this collaboration will offer even greater visibility through one of the world’s most supported clubs.

“Roma’s recent success in Europe makes this an exciting time to be a part of this famous club and we look forward to seeing what can be achieved in the coming years together.”

Sporting events play a fundamental role in the Riyadh Season calendar, and as a result of this agreement, fans will have the opportunity to watch AS Roma play a friendly match in Riyadh. The Giallorossi will return to Saudi Arabia more than 40 years after their last visit, where they will be met by the country's great passion for football, as demonstrated by the numerous high-profile players currently competing in the Saudi Pro League.

"We are excited to welcome Riyadh Season as the new main partner of AS Roma," said Lina Souloukou, AS Roma’s Chief Executive Officer & General Manager.

“Riyadh Season is one of the biggest winter entertainment events in the world, with sport at its heart. Our partnership is recognition of AS Roma as a global brand with strategic importance for the future of football in Saudi Arabia. This market is becoming increasingly significant for the world of football and we believe our collaboration will generate many interesting and unique opportunities. First of all, we look forward to playing our friendly matches there and experiencing first hand the passion this country has for football”.

Riyadh's inaugural season began in October 2019 to a resounding success, with visitor numbers topping 10 million. Following events have broken multiple Guinness World Records, establishing the company’s excellent reputation for engaging their audience.