The renewed collaboration promises to offer new and exciting opportunities for football fans and real-estate lovers alike.
The agreement between AS Roma and Italy’s leading real-estate portal includes a series of initiatives which aim to strengthen the presence of the brand around the Stadio Olimpico as well as offer exclusive experiences to idealista customers to aid networking.
idealista will enjoy visibility during Serie A and Coppa Italia home matches at the Stadio Olimpico, with the brand and its adverts appearing on big screens around the facility and on pitchside LED boards.
“We often say our fans have two homes, the house in which they live and the Stadio Olimpico,” explained AS Roma Chief Commercial and Brand Officer Michael Wandell. “That’s why we’re happy to collaborate with idealista and continue providing our fans with the perfect tool for their housing needs".
The benefits created by this partnership do not end here. They also extend to idealista customers, who can seize the opportunity to take part in exclusive experiences during AS Roma games, an ideal environment for networking.
“A combination of passion and business has enabled us to achieve extraordinary results in the online real-estate sector,” said Antonio Giordano, Co-CEO of idealista. “The passion of the Roma fans is truly contagious, and we are thrilled to be on their side once again throughout this unique adventure. Our partnership with the club is not just about marketing and visibility. It’s about creating meaningful connections through our advertising platform. We want to be trusted by football fans to improve their property hunting experience.”
One of this year’s most interesting additions is the involvement of Giallorossi players, who will be the stars of exclusive editorial content curated by the staff of idealista/News. This content will be promoted through the club’s official social media accounts, further engaging fans and idealista readers.
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