Ferrarelle becomes AS Roma's official water partner

Ferrarelle will work alongside the Giallorossi players for the next two football seasons, until 2025, supporting them in their sporting exploits and providing them with healthy and enjoyable water. The link between the city of Rome and Ferrarelle is long-standing and based on sharing a unique lifestyle which celebrates the importance of good-quality water as part of every meal. 

This deal strengthens Ferrarelle’s bond with the city of Rome, where it already takes centre stage on the tables of the best restaurants in the city, in Romans’ homes and from today will quench the thirst of the players inside the Centro Sportivo Fulvio Bernardini.

"Innovative sports team"

"AS Roma are a club which have accumulated great success over the years,” said Gabriele Monda, Ferrarelle Societa Benefit Head of Marketing. “They’re ranked by Forbes magazine as the 23^rd most valuable European football club in the world and are the 10^th most innovative sports team according to "Sports Innovation Lab.” At Ferrarelle we’re proud to become one of the club’s official partners and support the players, the backroom staff and also the fans in celebrating one of the most extraordinary passions in Italy: football. Ferrarelle's commitment to supporting communities and their passions is long-standing and in collaborating with AS Roma we’re furthering our involvement in this regard”.

“We’re beyond excited to partner with Ferrarelle, a premium water brand that has deep roots across Italy,” commented Michael Wandell, AS Roma Chief Commercial & Brand Officer. “Ferrarelle is the perfect partner to provide our athletes with the best possible water during our demanding training schedule” 

Sportsmen's water

Mineral water is a natural fit for athletes as it allows the body to maintain its water balance and to reintegrate mineral salts. Ferrarelle’s naturally effervescent water is ideal for ensuring a good level of hydration for all those who take part in sports thanks to its highly assimilable calcium content. 

Ferrarelle is subjected to over 600 daily quality controls and is also the only mineral water whose natural effervescence is guaranteed by international inspection service SGS.