AS Roma lands at Fiumicino: The club’s first ‘phygital’ store opens!

Tourists and travellers moving in and out of Rome will now be able to take advantage of an innovative new shopping experience, thanks to a retail operation that is the culmination of a collaboration between the club, Rome Airports (ADR), and NOOE - a company that specialises in the creation of channels that connect the physical with the digital in one shopping outlet.

The initiative is part of the club's constant search for technologically innovative solutions to improve and expand access to its range of products.

An 'on-life' approach supports the endeavour, as the use of technological devices will support the purchasing process for all potential customers. As a result it will be possible for the company to gather information on the purchasing behaviour of fans, allowing it to continue to refine the sales processes to offer a dynamic shopping experience that is tailored to the needs of the fan.

The ‘Polo Premium’ range will be exclusively available inside the phygital (physical-digital) store in Fiumicino, a limited edition polo collection made in three different colours: black, burgundy and blue.

The polo shirts are all made of piqué cotton, a soft and light material that guarantees both breathability and comfort, while on the chest the iconic AS Roma logo is printed in 3D, thanks to Prist Technology.

A collection of garments designed for football lovers - without losing sight of a refined style.