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Club partners with AIM to bring Digital Overlay®️ at the Olimpico

AS Roma is proud to announce a new strategic partnership with AIM Sport, market leaders in Sports Marketing and Digital Perimeter Advertising.

The new partnership will see the introduction of the innovative Digital Overlay®️ technology at the club’s home matches at the Stadio Olimpico.

In use as games are taking place, the new technology will allow sponsors to digitally present their creative content onto the LED pitchside signage at the stadium – allowing them to address different audiences in diverse geographical areas through targeted broadcasting streams.

Thanks to Digital Overlay®️, club partners will have the ability to adapt their message to specific audiences – including changing the language and tone of message to better communicate with specific demographics.

The new partnership with AIM Sport will allow AS Roma to provide another valuable outlet for its partners both globally and locally, increasing their opportunities for visibility and enhancing the return on investment by allowing them to personalise and target their messaging to specific audiences in the most efficient manner possible.