In recent days, a number of professional clubs have helped raise awareness for the hashtag, which is in support of young boys who have Duchenne muscular dystrophy (DMD) - a severe type of muscular dystrophy, and the most common.
Sufferers of the condition, which increasingly affects the legs over time, struggle to walk or run, one of a number of significant symptoms.
Roma were invited to show their support for the cause, and help raise awareness about the condition, by Greek side PAOK.
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Players including Cengiz Under, Chris Smalling, Nicolo Zaniolo and Javier Pastore all got involved - showing off their boots to show support for DMD sufferers.
The club then asked two clubs, Manchester United and Atletico Madrid, to join in and continue the wave of awareness.
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