The AS Roma YouTube channel has already garnered over 18 million cumulative views to date.
AS Roma has been making strides to transform its media division into a content-first, multi-platform business to serve its millions of fans around the globe and the Maker Studios relationship is another example of this expansion.
Together A.S. Roma and Maker Studios will:
Since kicking off the season in August, Maker Studios and AS Roma have already collaborated on content for the brand’s YouTube channel featuring talent ilvostrocaroDexter and iNoobChannel from the Illuminati Crew. The videos have garnered over a million views to date.
“Our relationship with Maker aligns perfectly with our vision to deliver great content to our fans wherever they choose to watch video across the world,” said Jim Pallotta, president of AS Roma. “We’re very excited to leverage both Maker’s scale and the creativity of talent in the network to expand our digital footprint.”
René Rechtman, head of international at Maker Studios added, “Jim and his team truly understand both the power of digital and the power of online talent and we look forward to creating great content together, identifying new stars, and working on innovative initiatives across the world of football.”
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