With the summer trend among football clubs appearing to lead to ever more elaborate and inventive transfer announcements, the club's social media team knew they had to come up with something extra-special for the latest big-money signing.
As a result a completely new, 100% original video concept was drawn up - complete with a strong storyline and a number of dramatic plot twists.
It is safe to say that absolutely no football club has ever tried something very similar before - and, if they have, well we'd really like to see the evidence.
The video certainly garnered a strong reaction from fans across the football community.
"What did I just witness?!" one fan wrote in response.
"Better than a Terrence Malick movie," another added - which we think is a compliment.
See the full video below. We guarantee you've never seen another like it before - except if you have...
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