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Play the Future: il Partners Day dell’AS Roma

Giovedì 18 ottobre si è tenuto a Trigoria il consueto Partners Day, l’incontro annuale con tutti i partner commerciali del Club giallorosso.

Il claim di quest’anno era “Play the Future”, per una giornata tutta rivolta al futuro e alle opportunità di crescita che questo riserva per il Club e per i suoi partner.

“Ciascuno di noi ha la responsabilità di costruire il proprio futuro”, ha dichiarato il Direttore Generale Mauro Baldissoni nell’introdurre l’evento. “L’AS Roma vuole continuare a evolversi ed essere una piattaforma di crescita per tutte le realtà che decidono di accompagnarla”.

Uno dei focus della giornata è stato sugli Esports, settore nel quale la Roma si è affacciata dal febbraio del 2017. Per l’occasione, i due gamer professionisti Zimme and Damie insieme ai calciatori Javier Pastore e Stefano Greco hanno dato vita a una sfida a FIFA 19.

 

Ecco le parole di alcuni degli ospiti al termine della giornata

Pier Paolo Greco, Marketing&Communication Director Hyundai Italia: “La nostra azienda è legata al calcio da diverso tempo, siamo sponsor dei Mondiali da 20 anni. La nostra strategia globale è stata quella di avvicinarci sempre di più ai mercati locali. Per ognuno dei mercati dei principali mercati europei abbiamo selezionato una squadra e in Italia abbiamo scelto la Roma”.

Anthony Werkman, CEO di Betway: “Per noi una partnership significa lavorare a stretto contatto. Sappiamo quanto la Roma sia formidabile nel creare contenuti per i propri canali digital. Lavorare insieme, identificando i valori e gli interessi dei fan e trovare delle opportunità di creare attività di intrattenimento è fantastico”.

Domenico Ravaioli, Promotions Manager di Warner Bros. Italia: “Il prossimo anno per noi sarà denso di film spettacolari, come Spiderman: Far From Home. Sarà uno dei progetti in cui speriamo di coinvolgere in maniera creativa i giocatori della Roma”.

 
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