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La Roma è la prima società calcistica italiana a presentare il Bilancio d’Impatto

Oggi l’AS Roma ha presentato il proprio Bilancio d’Impatto, divenendo la prima società calcistica italiana a dotarsi di questo innovativo strumento.

L’analisi, condotta da ItaliaCamp Srl con il Centro di Ricerca Governance & Sustainabiliy dell’Università LUISS Guido Carli, si è focalizzata su 4 aree: attività educative e formative per i giovani, storia del club e brand identity, rapporto con i tifosi e ruolo della Società sportiva in veste di ambasciatrice virtuosa della città di Roma.

Il Bilancio di Impatto valorizza la trasparenza e le attività realizzate per gli stakeholder del Club e per la città di Roma, misurandone le potenziali esternalità in chiave sociale, occupazionale, ambientale, culturale ed appunto economica.

“Con questo progetto abbiamo voluto avviare un percorso strutturato di avvicinamento all’innovativa metodologia di misurazione dell’impatto sociale, consapevoli che ogni società non possa esimersi dall’obbligo morale di esercitare un ruolo attivo a favore delle comunità in cui opera”, ha dichiarato il presidente giallorosso Jim Pallotta.

Giovanni Fiori, Direttore del Centro di ricerca Governance & Sustainabiliy di LUISS, descrivendo le metodologie adottate dal Report, ha stimato che “in base agli indicatori scientifici e accademici utilizzati, il valore dell’impatto prospettico prodotto dalle attività di AS Roma al termine del biennio di implementazione del modello impact è stimabile tra i 10 e 15 milioni di euro”.

Fabrizio Sammarco, AD ItaliaCamp Srl, ha concluso ponendo l’accento sul carattere innovativo dello strumento: “Il Bilancio d’Impatto è un nuovo prodotto rispetto al tradizionale Bilancio Sociale, essendo rivolto ad una valutazione economica e quantitativa dei risultati e dei cambiamenti generati nel mercato di riferimento. Inoltre, spostando l’analisi dagli output agli outcome delle azioni implementate, diventa uno strumento di monitoraggio dalla valenza strategica e, come tale, replicabile per tutte le organizzazioni che intendono adottarlo”. 

Comunicato Bilancio d'Impatto.pdf
03.08.2018
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