Hyundai launch 'A Matchday in Europe'

‘A Matchday in Europe’ follows a group of fans from each of Hyundai’s partner clubs: AS Roma, Atletico Madrid, Chelsea FC, Hertha BSC and Olympique Lyonnais, on their journey to and from a game.

A number of star players from across the five clubs taking on a range of supporting roles - such as baristas, photographers, club shop assistants and stewards to help and enhance the fans’ matchday experience.

The video celebrates the influential role that football fans play in following their clubs and reinforces Hyundai’s ‘For the Fans’ communications approach set out at the beginning of the 2018/19 season, positioning fans as the real heroes and putting them centre stage.

Speaking about the ‘A Matchday in Europe’ ahead of its release, Andreas-Christoph Hofmann, Vice President Marketing and Product, Hyundai Motor Europe HQ, said, “We are thrilled to release our first pan-European content, ‘A Matchday in Europe’ which brings together all five our domestic club partners and perfectly brings to life our ‘For the Fans’ campaign, by positioning the players as facilitators and putting the fans at the heart of the action.

“Over the course of our partnerships, we will be working closely with the clubs to create a range of innovative initiatives that enhance fans’ matchday experience, bring ease to fans’ mobility and make football more accessible to them.”

Hyundai Motor expanded its portfolio of club football sponsorships ahead of the 2018-19 season by announcing a four-year partnership agreement with Roma.

A FIFA Top Partner since 1999 and a UEFA partner for 18 years until 2017, Hyundai’s Pan-European programme is part of an extended football sponsorship strategy that aims to build deeper and more consistent emotional connections with football fans across the continent.

Watch the full video below!