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AS Roma have become the first European football club to broadcast an entire match live on Facebook all over the world
The Italian side used Facebook Live to stream the team's pre-season friendly against Russian Premier League side Terek Grozny last Sunday.
Fans all over the world who follow the club's official Facebook page were able to watch the entire match on the social network.
The match pulled in an overall audience of just under 2 million viewers with around 280,000 unique views.
The full match was also broadcast in Italy on the club's official television channel Roma TV and online, outside of Italy, on Roma TV+.
This article originally appeared on isportconnect's website.
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