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Club to appoint Pietro Berardi as new Corporate CEO

AS Roma is delighted to announce that Pietro Berardi will become the club’s new Corporate Chief Executive Officer.

Berardi will succeed Guido Fienga in the role, after the club and Fienga jointly agreed for him to leave his position as CEO, Director and member of the Executive Committee of the company.

“We are excited to welcome Pietro Berardi into the AS Roma family,” said Dan and Ryan Friedkin.

“As a company we pride ourselves on selecting and empowering strong management teams, and we believe Pietro has all the attributes required to implement the ambitious and bold plans we have in place for this club.

“With his global vision, dynamism and leadership qualities, we are confident he will continue to build a culture of accountability here that we believe is the foundation of any successful organisation.

“This is a club that demands the highest of standards, and the task in front of us now is to accelerate the growth of the brand and business in all aspects – in order to support everything that happens on the pitch.”

Berardi, 47, joins the Giallorossi in the next stage of an illustrious career that has seen him work in senior positions at major international companies around the world.

A graduate of Bocconi University, Berardi started his career as a financial analyst for Generali Assicurazioni in South America.

After obtaining an MBA in Boston, he continued his professional career working at Royal Dutch Shell in Europe, before moving into the automotive industry - where he worked for more than 15 years in leadership roles in the United States for both Fiat Chrysler and Nissan.

At the start of 2020 he was appointed President and CEO of Pirelli in North America.

Berardi will be tasked with implementing the various elements of the club’s ambitious vision for the future.

He has already been appointed to the club’s board and Executive Committee and will assume the role of Corporate CEO in the coming weeks.

“I am really honoured to be joining AS Roma at such an exciting moment in the club’s development,” Berardi said.

“I want to thank the Friedkin family for entrusting me with the responsibility to implement all the ambitions they have for this amazing club. Everyone knows about the deep bond AS Roma has with Rome, one of the greatest cities in the world, and to become a part of that is both an honour and a privilege I will take on with all the passion and commitment I possess.

“I cannot wait to get started, to meet all my new colleagues and to begin the process of reaching all the goals we have in front of us.

“I also want to thank Guido for everything he achieved during his time here."

Fienga, who became the club’s CEO in January 2019, will continue as an advisor to the club’s hierarchy.

“We would like to underline our gratitude to Guido for all his guidance, advice and hard work ever since our arrival,” added Dan and Ryan Friedkin.

“As we first began to outline our vision for the club, Guido’s experience and insight, along with the leadership and continuity he provided, were invaluable in helping us to define the various priorities we needed to address and the key steps to take.

“We are pleased that he will continue to be on our side as a consultant as our plans for this great club continue to take shape.”

Fienga first began working with the Giallorossi in October 2013, as he oversaw the revolution of the media department of the club as it grew to become regarded among the best-in-class in European football.

After expanding his role as the club’s Head of Media and Strategy he subsequently progressed to become Chief Operating Officer, prior to being named the club’s Chief Executive at the start of 2019.

When The Friedkin Group completed their takeover of the club in August 2020, Fienga continued in his role – playing a leading role as the club subsequently navigated the many adverse effects of the Covid-19 pandemic.

“I have to thank Dan and Ryan for the trust they placed in me when they asked me to guide the club through the transition of the ownership, a period that is always both exciting and challenging,” Fienga said.

“I am honoured to still be able to offer my support to the club as an advisor.

“Having now reached the end of my time here, I want to thank all the members of the board who always showed their faith in me, all my colleagues and the partners of the club that supported me through all the challenges we faced, the players and coaches who helped me to understand the game better, and the many newspaper, radio and television journalists who always treated me with respect.

“Last but not least I want to thank all the Roma fans, starting with the boys of the Curva Sud, for having taught me that Roma is not just a business – and that it is also much more than a football club.”

AS Roma would like to wish him the very best for this next phase of his professional life.

 
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