AS Roma has teamed up with notfound.org to convert Error 404 pages on the club’s official website into posters for missing children in Europe.
Thousands of children go missing every year across Europe and the NotFound project was set up to raise extra awareness about individual cases when internet users come across an Error 404 page.
Roma incorporated the notfound.org app into the club’s official English-language website on September 25, a day deemed #NotFoundDay on social media.
Now, a picture of a missing child will automatically get published on every ‘page not found’ on the Roma website.
The initiative with notfound.org, Missing Children Europe and Missing People means that cases like that of Andrew Gosden, who appeared in Roma’s missing children transfer announcement campaign on social media this summer, could be displayed to a website visitor rather than a useless and redundant Error 404 message.
“As the father of a child missing for over a decade, I have supported the use of the notfound.org 404 web app since it was first released and have campaigned to see it applied to websites more widely,” said Kevin Gosden, father of Andrew Gosden, who went missing on 14 September 2007.
“It is free, easy to apply and could help families to be re-united. I fully support this initiative and would urge anyone reading this to consider helping in any way they can to see the app installed on websites throughout Europe.”
The new website initiative follows Roma’s social media campaign during the summer to raise awareness for missing children by incorporating missing posters into viral transfer announcements. To date, five children who had appeared in Roma’s videos have been found safe and well.