AS Roma have this week become the first football club to launch an official account on the Steller social media platform.
Roma’s new official Steller profile allows the club to use the platform to deliver very visual micro-stories to fans in a format perfectly tailored for consumption on mobile devices.
Since launching the official account, Roma’s stories have performed even better than expected – with the ‘50 AS Roma Tattoos’ story becoming the most viewed piece of content on the platform in the last month. In fact, Roma also boast the third most viewed story this month and six of the top 20 most viewed stories in the last 24 hours.
“We’re always looking for new ways to tell stories and share content with fans,” claimed Paul Rogers, Head of Digital Media at AS Roma. "The new account allows us to do something different from what we currently do with the likes of Facebook, Twitter, Instagram and Snapchat.
“It’s specifically designed for fans who want to consume bitesize chunks of content on mobile devices and already we’re seeing fantastic engagement with the content we’ve published. In fact, since launching on the platform, we’re seeing a lot of our own supporters – not just in Italy but also in countries like India, Indonesia and America - setting up their own profiles and posting very creative stories of their own, which we will start sharing with our wider fan base.”
Jordan Foy, Director of Marketing at Steller, commented: "We welcome both AS Roma and their family of fans to Steller. We are thrilled to see the team share this season's journey on Steller, and it is especially exciting to see the enthusiastic Steller stories created and shared by AS Roma fans across the globe.”