Founded in 2014 with the aim of promoting education and positive values in sport, Roma Cares is a public charity tied to AS Roma’s wider commitment to corporate social responsibility and the importance of respect.
Roma Cares aims to foster social solidarity through action in the areas of sport, charity, social care, education, training, as well as the promotion of culture and art.
The foundation is engaged in activities to benefit local communities, such as projects and campaigns aimed primarily at supporting and aiding the development of children and young people in difficult situations.
Roma Cares plans and holds free courses, sporting and cultural in nature, aimed at disadvantaged children and young people, harnessing sports’ priceless social and educational role.
A SCUOLA DI TIFO
Roma Cares is involved in the ‘A scuola di tifo’ ('A school of fans'), an awareness-raising campaign that aims to promote sporting values among primary and secondary school children.
Educating the football fans of tomorrow, fostering mutual respect and tolerance, demonstrating how football can be a vehicle for social relationships and how fandom can be an opportunity for people to come together harmoniously, are the fundamental values of the project.
As part of the programme, educational sessions are held at various schools, where subjects such as respect, fair play and tolerance in sport are discussed, all of which are rounded off with the students getting to meet a Roma player. So far, some 40 schools and 10,000 students have been involved.
A new addition in 2019 was a strand of the project focused on female sport, entitled ‘A scuola di tifo – che talento queste ragazze!’ ('A school for fans– what talent these girls have!'). As well as seeking to promote values of fair play and healthy fandom, this strand of the project covered gender quality and enhancing female sport.
The ambassadors for the project are ladies from the Roma Women’s team.
GIOCARE È UN’ARTE
Roma Cares’ ‘Giocare è un’arte’ ('Playing is an art') project is aimed at children taken in by foster homes or charities. It involves a manager or a player teaching children about the history of Rome and helping them discover places of artistic and cultural importance in the capital.
Calcio Insieme ('Football, Together') is an educational offering from Roma Cares, provided in partnership with staff from the ASD Accademia di Calcio Integrato football academy and aimed at children with learning difficulties, aged between 6 and 15.
With a team of experienced instructors, sports psychologists, language therapists and educators, the programme employs cultural and sporting activities to promote teamwork and the development of social skills, helping improve the children’s capabilities.
The work done by the academy takes place at the Impianto Pio XI sports facility.
Click here to find out more and visit the Accademia di Calcio Integrato’s page
CALCIO CON IL CUORE
Calcio con il cuore ('Football from the heart') is a Roma Cares project aimed at football schools and sports associations, involving them in a training course on first aid manoeuvres and the use of a defibrillator.
At the end of the training course held by professionals in the sector, the participating schools receive a defibrillator as a gift from Roma Cares to be kept at their facility.
The project has involved a facility in each of Rome’s 15 municipalities.
MUM AND DAD PLAY WITH ME
The project focuses on amateur sports clubs and football schools and is aimed at members and their parents.
Its aim is to convey the values of healthy fandom, of the playful and unifying dimension of sport in order to avoid instances of poor behaviour from supporters on the side-lines. After an initial workshop led by a psychologist, Roma Cares donates a placard to the club or football school in question, to be displayed by the pitch, listing the rules for being a good fan.
SUPPORTING THE MOST VULNERABLE
In December Roma Cares organises a TOYS DAY at the Stadio Olimpico and in AS Roma Stores. Supporters can bring new and used toys to the collection points set up. The toys are then handed out in the ensuing months to sick children at hospitals across Rome.
Roma Cares has begun organising charity events involving sports and entertainment personalities well-known both in Italy and internationally. These aim to raise money to support the foundation’s projects.
CHRISTMAS CHARITY EVENT
Every December AS Roma organises a Christmas event to support Roma Cares.
The event is a special evening, where the team, coach and entertainment personalities operate outside their usual roles to give guests a one-of-a-kind experience, in the name of solidarity.
TENNIS WITH STARS
Held in 2015 and 2016, Tennis with Stars is an event that brings together AS Roma players and the best tennis players involved in the Rome Open, and seeks to raise money for the foundation.
Fabio Fognini, Flavia Pennetta, Novak Djokovic, Francesco Totti, Radja Nainggolan and Daniele De Rossi are just some of the stars that participated in the last two editions of the event.
THE FIGHT AGAINST FOOD WASTAGE
AS Roma and Roma Cares are active in the fight against waste with the non-profit organisation Equoevento.
Throughout the football season, leftover food from the Stadio Olimpico’s hospitality area is collected and given to canteens in the capital that provide food for those in need. Every year around 10,000 portions of food are redistributed.
Find out more about Equoevento
Find out how much food we’ve saved from being wasted in recent seasons
ROMA CARES FOR THE WORLD
Roma Cares provides support for small teams, associations, parishes and non-profit organisations in Italy and abroad by giving them unused or faulty sporting goods from the club stores. More than 100 such entities benefit from that support every year.
SUPPORTING VITAL RESEARCH
Roma Cares continues to support Telethon, which seeks to fight genetic diseases. The team wore jerseys with the Telethon logo printed, in order to raise awareness of the organisation and boost its fundraising activity.
The foundation is also a partner in the Race for the Cure marathon, organised by the Italian section of breast cancer charity Susan G. Komen. On International Women’s Day, 8 March 2017, AS Roma for the first time gave their club badge a pink tint, to demonstrate its commitment to breast cancer research and its support of all women.
SUPPORT ROMA CARES
You can support our projects by making a donation to:
Fondazione Roma Cares Onlus
Banca Popolare Emilia Romagna
Payment Reference: Donation to Fondazione Roma Cares Onlus
Or donate to us by inserting the tax code 97843440583 in the 5x1000 section of your income tax statement.
For more information on our work, you can contact us at firstname.lastname@example.org.