Business
Roma agree new three-year deal with Betway
By AS Roma, 10 Jul 2018

AS Roma is delighted to announce Betway as a Main Global Partner.

The club has agreed a three-year deal that will see the leading online bookmaker become Roma’s Exclusive Training Kit Partner up to and including the 2020-21 season.

Throughout the partnership, Betway’s branding will feature on the Giallorossi’s training kit, while the bookmaker will also benefit from training ground signage, in-stadium LEDs and exclusive content from Roma’s award-winning digital team to increase its brand awareness on a global scale.

Launched in 2006,  Betway is a global online gambling company providing entertainment across a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker and operates across a number of regulated online markets and holds licences in Italy, the UK, Malta, Denmark, Spain, Belgium, Germany and Ireland.

Kaitlyn Colligan, Director of Global Business Development and Commercial Operations at AS Roma said: “We’re delighted to announce Betway as a Main Global Partner and look forward to seeing their name on our training kits this season. Betway are a young and ambitious brand with global aspirations and we are excited about working together to offer our fans exclusive competitions, access and insight from behind the scenes at Trigoria.”

The Roma players will begin training in the new shirts featuring Betway this summer ahead of the start of the 2018-19 season.

Betway CEO Anthony Werkman said: “We’re very excited to be partnering with a great club like AS Roma, in what is our first partnership in Italian football. Roma have a huge fan base and we hope this three-year-deal will give us some great exposure over the course of the next few seasons.”

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